Molly Morter
Championship Off Road Racing Driver
 
Finding your place in the world of motorsports has both its
challenges and its rewards, especially if you’re a 24-year-old,
5’4", 100-pound person of the female gender. Molly Morter is the
first to admit enjoying the obstacles that come with being a woman
in racing, and is the last to say they have stopped her from making
all her dreams a reality.
At the age of eighteen, Molly started playing with the idea that
she might have the gift of off-road racing in her genes. Her notion
was well founded. Encouraged by her brother and father, who also
race, Molly put her foot into the pedal on the right and hasn’t
looked back since.
| Sportsman Class
Championship... |
In 1998, Molly won six races and the Women’s Light Buggy CIORA
World Championship and Sportsman Class Championship. Those victories
opened many doors for her, both on the dirt and off. She now races
exclusively for the Championship Off-Road Racing (CORR) Series,
featured on ESPN2 and Speedvision. The opportunities have
intensified over the years. "Racing has taught me to embrace
competition and to challenge myself in every aspect of life," she
said.
After graduating from Marquette University with an
advertising/marketing major and a Spanish minor, Molly took her
first job with PACE Motorsports. Working as the Public Relations
Manager for their high-energy indoor off-road racing series gave
Molly the opportunity to cultivate her media and public relations
skills on a local and national level. "To work in a field that you
have passion for is truly a blessing. Little did I know that was
just the tip of the iceberg," she reflected.
Continuing her racing career in 1999, Molly decided to see where
she stood among the men. Taking a top five finish in all of the
events proved certain that she has what it takes to be a
front-runner. Not only was her racing career on the up, but her
professional career had just sky rocketed to a level only
motorsports fans dream of. Taking a job with Golin/Harris
Communications in November of 1999 as an Account Executive had
proven to be the right step for her professional career and off-road
racing campaign.
Developing their new motorsports effort, Golin/Harris has a
growing portfolio of affluent motorsports identities including the
Indy Racing League, Dodge Motorsport’s Winston Cup program led by
Ray Evernham, ISC, IMS, and the Chicagoland Speedway. Molly’s job
duties include creating national exposure for the Indy Racing League
through promotion of their drivers, working with Ray Evernham and
Dodge Motorsports to roll out their 2001 NASCAR Winston Cup debut,
and creating awareness in the media about the new track being built
in Joliet, IL.
Not only has her job enhanced her love for racing and her public
relations skills, it has enabled Molly to find a new primary sponsor
for her race team for the 2000 CORR series. Golin/Harris
Communications, her employer, has committed to be her primary
sponsor through the year 2001. Their plan is to position this
sponsorship as a cutting edge step in the Public Relations Industry
by promoting an employee, which ultimately will strengthen their
current motorsports program.
Molly has found herself in a very interesting position. Not only
is she able to work with some of the most famous names in racing on
a daily basis, she has been able to continue her own racing career
and have the full support and financing from her employer. Being a
woman, a driver, and a professional in the wide world of motorsports
does have its advantages. "I am proof that if you work hard enough
and believe in your strengths-the road is endless," she said.
Molly’s goals include expanding Golin/Harris’ motorsports client
base while continuing her racing career. Her next move would be to
drive in the Pro level of the CORR Series in an off-road truck or
move from the dirt to the pavement and start stock car racing.
Wish her the continued success she has already shown.
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