Corporate Sponsorship Opportunities

Sponsorship Levels

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Here are general descriptions of three levels of race team sponsorship.
Costs for each level vary greatly from one race series to another and range from $10,000 to $500,000 for the drivers with whom we are working.
Use this description as a basis for gauging your company's marketing, advertising, and communications needs.
Contact us when you'd like more information.

Title Sponsor

• name the race car and team;
• determine and design the appearance of the race car (paint scheme and decal layout), the team and driver uniforms, and the banners and insignia in the paddock;
• hold the rights to best and most visible promotional space on the race car (varies with type of race car);
• hold the rights to create trackside promotional activities and hospitality events in association with race driver and team;
• hold the rights to use driver's name and likeness in advertising, point of purchase promotional materials, and trackside promotional and souvenir material;
• hold the rights to five appearances by driver (in some instances with a show car) at sponsor locations and events (travel and lodging to be provided by sponsor); and
• have first option of securing personal services contracts with driver for additional promotional, marketing, and advertising activities.

Associate Sponsor

• hold the rights to significant promotional space on the race car (varies with type of race car);
• hold the rights to create trackside promotional activities and hospitality events in association with title sponsor, race driver and team;
• hold the rights to use driver's name and likeness in point of purchase promotional materials and trackside promotional and souvenir material; and
• hold the rights to secure personal services contracts with driver for additional promotional, marketing, and advertising activities.

Supporting Sponsor

• hold the rights to limited promotional space on the race car (varies with type of race car);
• hold the rights to create limited trackside promotional activities and hospitality events in association with title sponsor, associate sponsors, race driver and team;
• hold the rights to use driver's name and likeness in trackside promotional and souvenir material; and
• hold the rights to secure personal services contracts with driver for additional promotional, marketing, and advertising activities.