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Writing an Effective Press Release
An Example of a Poorly Written Press Release...

<<<<<<<<< no letterhead and printed on flimsy, boring, copier paper

<<<<<<<<<<<<<<< not personalized
Willy Wonder Magazine
PO Box 7777
Norman, OK 77777
<<<<<<<<<<<<<<< not dated
 
<<<<<<<< no indication when to release it
______________________________________________________
Scott got 11th<<<<<<<<<<<boring, non-informative headline
<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< single spacing makes it hard to read
Our team rider <<<<who is "Our"? , Scott See, just got 11th <<<< out of how many? in the last race <<<< what dates? in France. <<<< where in France? He was able to finish this hi hicause of the great new race sails that he was on, the Race X. These sails were able to give him the edge. The new luff panel allowed for easier rotation giving him the ability to make a jibe. We all wish you would have been their<<<< grammatical error to see it. It was great. Our mid-season re-design, which worked really well, will be available to you in 1999. So check out our sails, they were designed to be really fast because you need it.<<<<<<<< no phone number for publishing
If you have any questions give me a call.<<<<<<<<give who a call and at what number???
 
<<<< no indication of end
<< To the Main Article A Well Written Press Release>>;