Thunder Valley Racing - Sponsorship: The Marketing Concept

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The Marketing Concept

Messages from a woman racer cut through the clutter.

Nearly half of all race fans identify with women racers and are waiting to hear and act on your advertising messages.

Women make up nearly half the auto racing audience, both on television and trackside.
Auto racing fans are extremely sponsor-loyal.
Race drivers are strongly identified with their sponsors.
Very little racing-related advertising is directed to women.

Free media, including television and newspaper sports coverage, will flow to your racer and your company.

An American sporting tradition is to root for (and highlight) the long shot, including female competitors in a male-dominated sport.

Association with an active woman will enhance your corporate image.

Women in athletics is a cause for which support is appreciated well beyond the fans of that sport.

Next: Sponsorship Levels

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