I'm proud of Thunder Valley Racing. Over the past six years, we've
become the recognized authority on women-in-racing all across the
English-speaking world. The web site and this online newsletter
are read by a fan base that approaches 70,000 readers a month. When
magazine editors and writers are looking for feature stories on
women who excel in unlikely arenas, they call us. When television
producers have an idea of doing a piece on a woman race car driver,
they call us.
Six years ago, it was my hope to combine my twin interests in automobile
racing and women-in-athletics. I thought that I could use my skills
and experience in the marketing or intangibles (I'd just finished
a five year stint that included marketing national public television
programs to corporate sponsors) to help women race car drivers find
sponsorship to take the next step up the racing ladder.
I thought that women drivers would be interested in working with
me. I also thought that corporate marketers would be interested
in working with me. (I was half right and we're still working on
the other half.)
The Internet was in it infancy six years ago. I started the Thunder
Valley Racing web site as a way of promoting the concept of women-in-racing
and attracting some attention to what we were trying to do. First
slowly, then with ever increasing speed, a community of women race
car drivers and their fans began to emerge on the web site.
This community of women-in-racing is, perhaps, the grandest achievement
of Thunder Valley Racing. We feature forty women drivers on the
web site. We host an ongoing dialogue among more than eighty-five
women drivers. We bring together open-wheel drivers, stock car drivers,
drag racers, sports car drivers, oval track drivers, road course
drivers, off-road drivers, drivers from the United States, drivers
from Canada, drivers from England, Ireland, Australia, New Zealand,
and fans from everywhere in the world that English is spoken (and
a few places where it is not).
A great deal of credit goes to the many hundreds of women drivers
who have added their energy, commitment, and wisdom to the ongoing
dialogue. Credit belongs to the dedicated volunteer staff of Thunder
Valley Racing. Credit goes to all who believe in the Vision of a
larger racing community that embraces the talents and strengths
that women bring to the sport.
We are still and always in the Vision business. I am proud of Thunder
Valley Racing, proud of its history, proud of its achievements,
and proud, most of all, of the Vision that it lifts up and puts
forward as the highest and best future for the sport of automobile
racing.